Julia Taylor
For the ACE logo, I worked with Alazia. The director of ACE wants to “rebrand” with a logo which would extend to further deliverables in the future. To start out, she wants a logo for the center. She noted that she is not a fan of the lowercase lettering and spacing of the current ACE logo. She wants the logo to have a fun feeling but also give support. She also wants to symbolize the feeling of belonging. There were not a lot of parameters and limitations to the project. It was a matter of figuring out which direction to go. Of course, we had to stick to ACE for the logotype.
Some challenges that I faced and I am sure Alaiza faced was creative burnout. We would work on our independent variations of the logo and one of us would be feeling very good about it while the other would be burned out. When that happened, we would cheer the other person on and give critiques. In the event that it was just not happening or one of us wasn’t there, one would pick up the slack of the other. I think we really embodied the concept of teamwork. We worked very well together and bounced ideas off of each other. We really got into the creative teamwork mindset. I thoroughly enjoyed working with Alazia. It was a very fun and smooth collaboration. I would like to do future collaborations.
VSU ART + DESIGN 