Mikala Hicks
I can vividly remember a moment when I faced a challenge while working on a project with a client. During the final stages of my internship, one of my last project tasks was to create an informational, short slide show talking about the internship’s membership program. My boss expressed to me concerns about how she would like more people to get involved and join the membership program, as previous members who had been around awhile were slowly dropping. She also exclaimed how she wanted younger people to also be included in joining. When I began my project, I began with initial sketches. Then, I went to my internship’s website to find as much information I could use. Although these steps are usual, I ran into a small problem when I realized that there wasn’t that much information on the Membership Program, mostly because the organization is a nonprofit, so there weren’t that many steps to join. Also, because nonprofits usual keep things straight forwards and simple to avoid many complications, to the bare eye on the website, it didn’t look entirely interesting to join. I’d realized that it was up to me to make the slideshow compelling and interesting enough to grab just enough attention for someone to stop or slow down and say, “Oh? What’s this?” After discussing with my manger her personal thoughts and expectations for the program, I decided to lean more towards tone and color to bring the excitement in, attract more eyes, and appeal to the younger audiences since there’s also a children’s member program as well. Also, previously going to a membership meeting, I used the environment and energy I felt at the time to put into the piece. I was able to come up with a solution to my problems, all while having fun doing so because I was able to use my talent, knowledge, and creative artistry/directory when creating it.
VSU ART + DESIGN 